Our Story

we’ve been planting a path to a more beautiful future since 1979.

we believe

  • plant-based products can work as well as less natural alternatives, which is why our products are 100% vegetarian and contain botanical ingredients

  • in reducing our environmental footprint whenever we can, which is why we use recycled packaging materials whenever possible, we encourage recycling, and our sunscreens are reef friendly* and biodegradable

  • in keeping our friends close, including the furry kind. That’s why we never test our products, or any of the ingredients in them, on animals

  • our products should do beautiful for you and the world we live in

We believe the future is beautiful.

inner beauty

inner beauty choices for the
here and now



ingredients you know, derived from nature



acne, split ends, sunburn – we’ve got you covered



for skin, for hair, for life

Help healing


nourish your natural beauty and glow

outer beauty

outer beauty positively impacting

Pot and spoon

plant based

100% vegetarian ingredients


cruelty free

no animal testing, ever



reuse & recycling is in our nature


reef friendly

no ingredients known to harm coral reefs*


we pledge

cruelty free

We believe in the ethical treatment of all living things. As a founding member of the Leaping Bunny Program, neither our products, nor the ingredients in them, are tested on animals.

plant based

Our products are made with 100% vegetarian ingredients. We never use ingredients that contain meat, by-products of animal killing or cruelly-obtained animal ingredients.

reef friendly*

We know reefs are essential to a healthy, vibrant, sustainable marine eco-system. All of our sunscreens are free of ingredients identified to have potential adverse impacts to coral reefs.

recyclable materials

We believe in reducing, reusing and recycling. We package our products sensibly & minimally and use post-consumer materials whenever possible. We encourage you to recycle our packaging too!


All of sunscreens are biodegradable, meaning the formulas have been tested according to industry standards and shown to break down in nature to minimize their impact on the Earth.

No artificial colors
no artificial colors

We believe our products should only include ingredients that make them work better, which is why we avoid the unnecessary use of all artificial coloring agents.

*Free of ingredients identified to have potential adverse impact to coral reefs.