Our Story

we believe

  • plant-based products align with our love of the natural world, which is why our products are 100% vegetarian and contain botanical ingredients

  • in reducing our environmental footprint whenever we can, which is why we use recycled packaging materials whenever possible, we encourage recycling

  • in keeping our friends close, including the furry kind. That’s why we never test our products, or any of the ingredients in them, on animals

  • our products should do beautiful for you and the world we live in

We believe the future is beautiful.

inner beauty

inner beauty choices for the
here and & now

botanical icon

botanicals

ingredients you know, derived from nature

protection

protection

acne, split ends, sunburn – we’ve got you covered

hydration icon

hydration

for skin, for hair, for life

healing

nutrients

nourish your natural beauty and glow

outer beauty

outer beauty positively impacting
tomorrow

plant based

plant based

100% vegetarian ingredients

cruelty free

cruelty free

no animal testing, ever

recycling

recycling

reuse & recycling is in our nature

No oxybenzone & octinoxate

SLIDE

we pledge

cruelty free
cruelty free

We believe in the ethical treatment of all living things. As a founding member of the Leaping Bunny Program, neither our products, nor the ingredients in them, are tested on animals.

plant based
plant based

Our products are made with 100% vegetarian ingredients. We never use ingredients that contain meat, by-products of animal killing or cruelly-obtained animal ingredients.

No Oxybenzone & Octinoxate

All of our mineral sunscreens are free of oxybenzone & octinoxate.

recyclable materials
recyclable materials

We believe in reducing, reusing and recycling. We package our products sensibly & minimally and use post-consumer materials whenever possible. We encourage you to recycle our packaging too!

biodegradable
biodegradable

All of sunscreens are biodegradable, meaning the formulas have been tested according to industry standards and shown to break down in nature to minimize their impact on the Earth.

no artificial colors
no artificial colors

We believe our products should only include ingredients that make them work better, which is why we avoid the unnecessary use of all artificial coloring agents.