Soft Hold Style Cream

Fortified with aloe, coconut oil and vitamin E, this light, fragrance free cream adds texture and definition. Hair is soft, silky and in control.

Availability: In stock

Product Name Price Qty
Soft Hold Style Cream


Apply sparingly to damp or dry hair. Style as usual.


100% Vegetarian. No: Animal Testing, Artificial Colors, Parabens, Phthalates, Sodium Lauryl Sulfate or Sodium Myreth Sulfate


Aqua (Water), VP/VA Copolymer, Cetearyl Alcohol, Behentrimonium Methosulfate, Cocos Nucifera (Coconut) Oil, Tocopherol, Camellia Sinensis Leaf Extract (1), Aloe Barbadensis Leaf Juice (1), Lavandula Angustifolia (Lavender) Extract (1), Chamomilla Recutita (Matricaria) Flower Extract (1), Rosmarinus Officinalis (Rosemary) Flower Extract (1), Moringa Pterygosperma Seed Extract, Citric Acid, Glycerin , Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Phenoxyethanol (1)Certified Organic Ingredient

Soft Hold Style Cream

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Customer Reviews

  • (10/29/15)
    Review by Julianne
    I have searched everywhere for a fragrance free styling product that does not have wheat protein it because I am allergic to fragrance and wheat. This is the only one I have found and I love it!! Please don't change it because I see that your other fragrance free products have wheat in them. I would love it if you could change your other fragrance free products to not have wheat.
  • (8/21/15)
    Review by Wendy
    I have searched the world over to find a leave-in hair product that is fragrance-free. This is the only one I have found, and it is really good too. Fragrance-free leave-in hair products are literally unobtainable in Australia, so I happily pay the shipping cost to have something that I can actually use. Don't listen to anyone who wants to put fragrance in it. People who want fragrance have zillions of products to choose from. Those who need fragrance-free have only one choice, so please keep it that way for us.
  • (9/4/12)
    Review by sandraz
    I love this product! I am always looking for a finishing cream to put on my hair when it is dry (I only air dry my hair). I have dyed blonde hair, it is fine but I have a lot of it. This sinks into my hair and if you use too much just brush out or wet your hands and style your hair. I like that it is unscented because I wear perfume and a scented leave in conditioner. And it does not have salt in it! Thank you Alba!!
  • (5/8/12)
    Review by Carrie S
    This is a fantastic product for my fine, curly, color-treated hair - love it - other than it has no fragrance and the contents don't smell that nice - Needs something - and I don't like sweet fragrances -
  • (4/2/12)
    Review by diasporadelicas
    I love this product and have been using it for years. (I only wish they would offer it in a larger size or reduce the price a bit.) First I will tell you how the product works for my hair, and then about my hair type if you are into that.

    I simply rake it into my hair, split in 2 sections, with my fingers while it is wet, but not dripping wet, and arrange my hair how I want it to fall when it's dry. I might flip my head over and give the curls a couple scrunches for more fullness/curl at the roots if it's cool and dry out. Air dry, and I get bouncy, shiny waves and ringlets that last for 2 or 3 days sometimes, with minimal touch-ups. I also love that this product has no scent.

    My hair is fine but there's tons of it, normal porosity, curl pattern is between 3b and 3c, long and layered, color-treated. Biggest challenge is flyaway frizz.

    TIP: If your hair starts looking a little white from adding the product, don't worry about it, your hair will absorb it (if your hair's anything like mine), but rinse your hands off and use fresh product on the rest of your head. Worse case scenario using too much is some stickiness and little flakes, but this rarely happens for me.